First-Year Experience
From day one, Lindner students are immersed in an environment dedicated to project-based learning and experiential education that prepares them to solve real-world business problems.
Through Project Strategy, classes of first-year students are paired with one of Lindner's company partners and then separated into teams to conduct a semester-long project.
Throughout the First-Year Experience — sponsored in part by Cintas Corporation — students receive 360-degree support via their learning community, where they are placed in groups of less than 20 to explore the first-year business curriculum. Students benefit from the friendships formed with the members of their tight-knit learning communities as they drive each other to identify their strengths and develop new skills.
All first-year students take a section of the Essentials of Business course, which introduces them to foundational business principles and functions through activities such as Project Strategy and Project Reinvention. Essentials of Business also exposes students to Lindner’s curriculum philosophy based on the principles of PACE — professionalism, academics, character and engagement.
Project Strategy
Students present the findings from their SWOT analyses to company representatives to culminate the semester.
Through Project Strategy, classes of first-year students are paired with one of our company partners. Students are then separated into teams to conduct a semester-long project that allows them to foster relationships with industry professionals representing our partner organizations and to test-drive their developing business problem solving skills.
The semester begins with students researching their assigned business and meeting with company representatives at Lindner Hall. Over the course of the semester, students will:
- Attend presentations from company representatives.
- Visit the offices of their partner organization.
- Conduct a SWOT (strength, weaknesses, opportunities and threats) analysis.
- Present their findings to company representatives.
After completing the experience, students should:
- Be equipped with professional communication skills and behaviors.
- Have a foundational knowledge of core business functions.
- Apply relevant leadership skills in the context of project management.
- Feel confident connecting with business leaders and professionals from across industries and job functions.
I really appreciate how at Lindner every single first year gets to work with real companies and that every single first year gets to have these growth experiences.
Trisha Chidambaram, BBA ’27
Current employer partners include a wide range of companies and iconic brands from the Greater Cincinnati region. We strive to provide our students with exposure to an array of businesses representing different industries, company sizes and functions, from local nonprofits to multinational corporations.
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- Acorn
- altafiber
- Ameritas
- Beechmont Automotive
- BM2 Freight
- Cincinnati Reds
- Cincinnati Youth Collaborative
- Cintas
- Coldwell Banker
- Deloitte
- Eastern Personnel Services
- Enerfab
- EY
- Fastenal
- FC Cincinnati
- Fifth Third
- Forvis
- GE
- Graeter’s
- Great American Insurance Group
- IKEA
- Isotoner
- Johnson Investment Counsel
- JB Hunt
- KAO Brands
- Kept House
- Kolar
- KPMG
- Kroger
- LaRosa’s
- Loth
- Motz
- Northwestern Mutual
- Paycor
- Pep Promotions
- Perfetti Van Melle
- Phillips Edison
- Plante Moran
- P&G
- Prospiant
- Ronald McDonald House Charities of Greater Cincinnati
- RSM US LLP
- Sibcy Cline
- Skyline
- State Farm
- Taste of Belgium
- Tata Consultancy Services
- Terracon
- The Greater Cincinnati and Northern Kentucky African American Chamber of Commerce
- The Kleingers Group
- TQL
- Uber Freight
- Valley Interior Systems
- Woody Sander Ford
- YWCA
Our valued employer partners are the cornerstone of Project Strategy’s success. They help us to immerse our students into the Cincinnati business community from the very beginning of their college experience.
Furthermore, our employer partnerships ensure that we are preparing our students to solve real-world business problems while equipping them with the skills most relevant to today’s employers to ensure a well-prepared future workforce.
As they go into the co-op program, I think recognizing that there aren’t simple, short answers and solutions to the problems that they’re going to be exposed to is very helpful.
Greg Eling, BBA ’75, Group Vice President, Cintas
Anita Ingram
Director, First-Year Experience; Assistant Professor-Educator of Management
Project Reinvention
First-year students present their innovative ideas.
Innovation, creativity and the entrepreneurial mindset come together in this dynamic learning experience designed to challenge how first-year students see business opportunities.
In this semester-long project, learning community teams develop and present a plan to reinvent a real-life commercial real estate space into a new business venture. Partners include the UC Real Estate Center and local commercial realtor companies.
Communities are tasked with creating a professional video presentation that defines a clear business problem and solution and concludes with a funding request.
Project Reinvention mirrors real-world entrepreneurial and investment scenarios by requiring students to communicate ideas with clarity, confidence and creativity; defend assumptions and feasibility before a judges’ panel; and work collaboratively across roles.
This experience builds practical competencies in innovation, communication, analytical thinking and professional presentation — skills that translate directly to business, consulting, entrepreneurship and beyond.
Project Reinvention reinforces the same principles that define the Lindner experience: learning by doing, solving real problems and developing the professional agility that employers value. By blending creativity with practical decision-making, students begin building the mindset that will distinguish them throughout their co-op and career journeys.
Become a Business Problem Solver
Experiential learning is what Lindner is known for, and it’s what we do best. Your First-Year Experience will introduce you to the broad opportunities within business, allow you to apply what you're learning immediately to real companies and finish your first year strong with a deep understanding of what is expected of you as you progress through the remainder of your degree program and pursue co-op opportunities. Request more information, schedule a visit or start your application today.