The University of Cincinnati’s Master of Science (MS) in Marketing degree program provides aspiring or experienced professionals with the latest tools and practical skills necessary to accelerate or change their careers.
This marketing graduate program’s proven curriculum allows students with some business experience or education to strengthen broad marketing foundations as well as develop a project-centric specialization, from branding to digital marketing strategy.
Coursework for the MS in marketing can be completed on campus or online, full-time or part-time, with options to complete experiential learning opportunities, participate in research and study abroad during your degree.
No. 20 master's of marketing program in the country.
TFE Times
If you have a bachelor’s degree or a previous graduate degree in either a business or non-business discipline, you can apply your unique background toward a master’s in marketing. That’s because our MS in Marketing program is designed to provide students with innovative and specialized choices, tailoring their graduate training to their background and future goals.
Students earning a master’s degree in marketing at Lindner receive in-depth instruction from world-renowned faculty, gaining experience across areas for identifying audiences and increasing brand visibility, including:
Curriculum requirements for the MS in Marketing total 32-39 credits, depending on the student’s previous business education or experience:
This curriculum helps diversify your marketing knowledge while adding depth and breadth to your skill set.
Experience-based learning is an integral component of Lindner’s Master of Science in Marketing program. Through a capstone project, students partner with a real-world organization to problem-solve a business challenge the company is facing. Students then provide recommendations to improve the organization's overall marketing strategy and execution. Marketing students also have the option to study abroad in Italy through INTB8009: Luxury Innovation.
Students benefit from a robust community of faculty, staff, classmates, alumni and industry partners prepared to aid them in their journeys. Enjoy networking opportunities with professionals at top organizations, company visits to Fortune 500 headquarters and course projects that challenge you to solve real-world problems. The Lindner student experience is unmatched as students learn inside and outside of the classroom, forming invaluable bonds that propel them in their journeys.
Assistant Professor, Marketing
At the cutting-edge of the digital marketplace, Kimberly Hyun, PhD, examines how consumers’ perception of and relationships with technologies influence persuasion and consumers.
Professor, Marketing
A renowned scholar in consumer behavior and social influence, Joshua Clarkson, PhD, is a two-time book author and frequent media collaborator for his expertise in self-control/goal pursuit, information resistance and persuasion.
Professor-Educator, Marketing
With decades of experience with top companies such as Johnson & Johnson and United Airlines, Drew Boyd offers a real-world framework for the study of marketing and innovation through his courses.
Cincinnati is home to the headquarters of eight Fortune 500 companies and lays claim to one of the most vibrant startup ecosystems in the nation, with nearly $100 million invested in venture capital alone. Cincinnati’s thriving scene of professional opportunities, artistic inspiration and social energy is what fuels us to go above and beyond.
The Carl H. Lindner College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Application deadlines vary based on term of enrollment. A full list of application requirements can be found via the application checklist.
Earning an MS in Marketing opens the door onto a wide array of career opportunities. Begin your journey at Lindner or pursue our fully online program.
October 16, 2025
Safety+Health magazine highlighted research by Lindner College of Business doctoral candidates and faculty. The workplace safety-focused publication used the study's data to explain the benefits of reducing emotional exhaustion could be for both employers and employees.
October 7, 2025
The Carl H. Lindner College of Business is proud to welcome its latest cohort of students to the full-time Master of Business Administration program. Students bring a wealth of knowledge from across disciplines in and outside of business as they pursue their advanced degrees.
August 29, 2025
The stereotypical employee may be at a desk in front of a computer screen working a nine-to-five, but for many employees, the work day is filled with manual labor, hazardous environments and late-night shifts. Your local garbage collector, for example, is someone with a job that society might consider “dirty,” both literally and socially. For so-called “dirty jobs,” the environment may be stressful, the stigma can be hard to ignore, but the work needs to get done to keep society functioning. Scott Dust, PhD, professor in the management department at the University of Cincinnati Carl H. Lindner College of Business, worked with doctoral candidates Sodiq Babatunde and Ben Fagan to analyze the impact of stress and stigma on well-being in certain careers.
