| F. Robert Dwyer, PhD |
| Jos. S. Stern Professor of Marketing |
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 Bob Dwyer is the Joseph S. Stern Professor of Marketing. His research interests center on interfirm governance and the development of buyer seller relationships. He serves on the editorial review board for the Journal of Business and Industrial Marketing, Journal of Marketing Channels, and the Journal of Business to Business Marketing.
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| Contact Information |
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| E-mail: |
bob.dwyer@uc.edu |
Phone: |
(513) 556-7103 |
| Office/Address: |
430 Carl H. Lindner Hall
PO Box 210145
Cincinnati, Ohio 45221-0145 |
Fax: |
(513) 556-0979 |
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| Areas of Expertise |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Distribution |
| Research Interests: |
Interfirm governance, marketing channels, buyer-seller relationships, direct marketing |
| Teaching Interests: |
Marketing strategy, Direct marketing, Marketing Channels. |
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| Working Papers |
- Not for public circulation
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| Publications |
- Business Marketing: Connecting Strategy, Relationships, and Learning, (2006), with John F. Tanner, McGraw-Hill/Irwin.
- An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes, Journal of Marketing, (January), 2000.
- "Buyer-Seller Relationships that Work," Alex G. McKenna Lecture, St. Vincent College (PA), September 27, 2004.
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| Affiliations |
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| Honors & Achievements |
- Robert B. Clarke Outstanding Direct Marketing Educator of 1991, Direct Marketing Education Foundation, NY, NY.
- #2 among Top 10 Sales articles of the 20th Century by the Sales SIG of the American Marketing Association for, "Developing Buyer-Seller Relationships," Journal of Marketing, (April), 1987.
- Outstanding Article of theYear, 1995, Journal of Business to Business Marketing for "Environment, Structure and Performance in Interfirm Exchange."
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| Education |
- PhD - Unviersity of Minnesota
- MBA - University of Minnesota
- Undergraduate - Michigan State University
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