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Marketing Planning
Students will examine the marketing planning process, develop an awareness of major marketing problems that organizations face, and cultivate proficiency through development of a marketing plan.
Marketing for Managers
Provides students with a thorough appreciation for the benefits and pitfalls of executing a customer orientation. Market segmentation is introduced as a process for opportunity analysis and prioritization in organizations. Critical factors in the management of mature products and the introduction of new products and services are considered. Major emphasis is given to those practices and procedures that yield long-term relationships with one's customers.
Marketing Research for Managers
Explores the role of marketing research in marketing management. Students do hands-on tasks to perfect their understanding of methods for collecting, analyzing, and summarizing data pertinent to solving marketing problems. Effective oral and written communication of research results is stressed.
Consumer and Institutional Purchasing Behavior
Emphasizes behavioral science concepts in an application-oriented environment as they relate to the process of consumption.
Product Development and Management
Discusses product mix, development and strategy; product-market integration, acquisitions and mergers.
Business-to-Business Marketing for Managers
Covers analysis, planning, and strategy for marketing to business customers.
Advertising and Promotions
Provides an overview of the components of an integrated marketing communications plan.Topics include setting objectives, message strategy, media strategy, and measuring effectiveness.
E-Marketing for Managers
Introduces the Internet, the World Wide Web, and related technologies as they are used for the marketing, selling, and distribution of goods and services.Students develop an understanding of opportunities and limitations and how to use these technologies to improve marketing practice. The course makes use of lectures, readings, cases, guest speakers, and student projects.
International Marketing for Managers
Discusses marketing opportunities abroad and development of appropriate marketing structure and process.
Management of the Sales Function
Discusses marketing opportunities abroad and development of appropriate marketing structure and process.
Marketing Strategy for Managers
Familiarizes student with concepts of market analysis and planning of direct practical relevance to the decision-making process.
Contemporary Issues in Marketing
Deals with different topics each quarter. May be taken more than once; see department for current topics.
Product Design Studio
Students work in multi-disciplinary teams to complete new product design field projects. Represented disciplines may include Design, Business, Engineering, and others. Assignments vary depending on the client needs.
Field Project in Marketing
Student teams working on real marketing problems supplied by various client organizations.
Individual Study
Student independently pursues marketing topics of specific individual interest.Student must obtain a faculty supervisor and approval prior to registration.
Special Topics in Marketing
Provides in-depth study of selected topics in marketing. Special offerings under this course number will be publicized on bulletin boards and by classroom announcement. Topics could include Marketing Ethics, Pricing, Social Influence Strategies, Direct Marketing and Services Marketing.
Marketing Models
Offers a treatment of marketing problems emphasizing a quantitative approach. PhD seminar.
Advanced Measurement and Analysis Methods
Covers applications of psychometric measurement theory to business research situations.Topics include validity, reliability, factor analysis and structural equations modeling.Designed to teach students how to conduct academic research. PhD seminar.
Behavioral Seminar in Marketing
Offers an analysis of theories and current research in the field. PhD seminar.
Research in Marketing
Development of independent research topic with individual faculty. PhD seminar.
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