"The MS-Marketing program and Faculty at UC have helped me hone my skills as a market researcher and realize my full potential. The College of Business' strategic location in the heart of Cincinnati provided me with great internship and networking opportunities! All-in-all, the MS-Marketing program offered a great balance between theoretical knowledge and practical learning."
- Divya Kaur, Class of 2007
A World-Class Program in a World-Class Institution
The marketing industry is a fast-paced world of exciting opportunities and continued growth. To compete in this highly competitive environment, it is necessary to have the practical knowledge and well-rounded portfolio required by businesses and organizations. The Master of Science in Business Administration/Marketing (MS-Marketing) program at the University of Cincinnati College of Business provides students with the tools and real-world experience necessary to pursue a successful career in Marketing.
Gain a Competitive Advantage
The MS-Marketing program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training and experience in all areas of Marketing, including:
- Branding
- Strategy
- Market Research
- Buyer Behavior
- Product Management
- International Issues
The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, and can be completed either full-time or part-time.
Practical Experience Today for the Challenges of Tomorrow
Experience-based learning is an integral component of the MS-Marketing program. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.
Experienced Faculty with the Right Connections
The MS-Marketing faculty have extensive experience in both industry and academia, and are among the leading scholars in the field of Marketing. They leverage their expertise to offer practical, leading-edge courses designed to put students ahead of the competition. The Marketing Department and the College of Business have well-established connections with the Greater Cincinnati business community and partnerships with major marketing companies and organizations.
Frequently Asked Questions
To find out the answers to some of your basic questions, please check out our frequently asked questions section. We will be happy to assist you further should you have additional questions.
Innovative. Practical. Flexible.
Find Out More
To learn more about the MS-Marketing program, contact:
Ric Sweeney, MS-Marketing Program Director
421 Carl H. Lindner Hall
PO Box 210145
Cincinnati, OH 45221-0145
ric.sweeney@uc.edu
(513) 556-3561
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