Working Papers

Given the often long lead-time between conducting and publishing research, the Business@UC Working Papers site is a vital means of sharing works-in-progress. For more information on a study or emerging manuscript, please contact the appropriate author.


David J. Curry, PhD, MBA - Professor of Marketing
  • “Consumer Decision Theory and Price Transparency: When Consumer Utility Increases with Price” with Robert Carter
  • “Forecasting and Understanding Presidential Elections Using Discrete-Choice Analysis,” with Jim Cochran, Rajesh Radhakrishnan, and Jon Pinnell
  • "Friend or Foe: The Impact of Line Extension Advertising and Quality on the Parent Brand" with Robert Carter
  • "Using a Dynamic Choice Model to Estimate Tuition Elasticity" with Robert Carter and Josette Riep
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F. Robert Dwyer, PhD - Jos. S. Stern Professor of Marketing
  • Not for public circulation
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James J. Kellaris, PhD - James S. Womack / Gemini Chair of Signage and Visual Marketing
  • “Music and Time Perception: When Does a Song Make It Seem Long?” with Vijaykumar Krishnan and Steve Oakes.
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Raj Mehta, PhD - Professor of Marketing and Director University Honors Program
  • “Effects of Brand-Store Congruity: Whom the Purchase is Intended For, and Store-Patron Congruity on Retail Patronage,” (with Linda Coley and Frank Kardes) invited for second review at the Journal of Retailing.
  • “Contextualizing Virtual Interfirm Relationships: A Study of Dependence Structures,” (with Rajdeep Grewal). Under review Journal of Marketing
 
Constantine G. Polychroniou, PhD - Field Service Associate Professor
  • Interregional coordination and the plausibility of a global regulatory framework to moderate risk and to facilitate greater economic cooperation.
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