| Working Papers |
Given the often long lead-time between conducting and publishing research,
the Business@UC Working Papers site is a vital means of sharing works-in-progress.
For more information on a study or emerging manuscript, please contact the
appropriate author.
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| David J. Curry, PhD, MBA - Professor of Marketing |
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- “Consumer Decision Theory and Price Transparency: When Consumer Utility Increases with Price” with Robert Carter
- “Forecasting and Understanding Presidential Elections Using Discrete-Choice Analysis,” with Jim Cochran, Rajesh Radhakrishnan, and Jon Pinnell
- "Friend or Foe: The Impact of Line Extension Advertising and Quality on the Parent Brand" with Robert Carter
- "Using a Dynamic Choice Model to Estimate Tuition Elasticity" with Robert Carter and Josette Riep
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| Andrea L. Dixon, PhD - Executive Director, MS-Marketing Program; Ronald J. Dornoff Teaching Fellow |
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- Gassenheimer, J., A. Dixon and T. Barr. “Forming-Storming-Norming-Conforming: The Impact of Team Design on the Institutionalization of Sales Team Norms.”
- Davis, L. and A. Dixon. “Establishing Credibility and Trustworthiness: The Role of Information Control on the Road to Persuasion.”
- Robertson, B., A. Dixon, and A. Mehra. “Where Do Sales Leaders Come From?”
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| James J. Kellaris, PhD - Professor and Ronald J. Dornoff Teaching Fellow |
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- “Music and Time Perception: When Does a Song Make It Seem Long?” with Vijaykumar Krishnan and Steve Oakes.
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