| Expertise |
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The Business@UC Expert Catalogue highlights the diverse, world-class
expertise of our faculty, staff and doctoral students. This catalogue serves
as a knowledge-base, and may be searched by “area of expertise” and “key word.”
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| Chris T. Allen, PhD - Arthur Beerman Professor of Marketing |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Advertising, Consumer Behavior |
| Research Interests: |
Influence of affect and emotion in decision making and persuasion; Integrated marketing communications;Organizational impediments to marketing effectiveness; Managing creativity and innovation |
| Teaching Interests: |
Marketing Strategy and Planning
Branding and Brand Building
Integrated Marketing Communication |
| [ View Profile ] |
| Inigo Arroniz, PhD - Assistant Professor of Marketing |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Market Research, Strategic Management, Technology & Innovation Management, Technology Adoption and Adaptation |
| Research Interests: |
innovation measurement and management, relationship management, information extraction from qualitative data, econometrics and structural equation modeling. |
| Teaching Interests: |
Marketing Strategy, New product Management, Marketing models, and Market Research. |
| [ View Profile ] |
| Norman T. Bruvold, PhD - Associate Professor of Marketing |
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| General Expertise: |
Marketing, Quantitative Analysis |
| Specific Expertise: |
Data Analysis, Market Research |
| Research Interests: |
Dr. Bruvold's research interests include the application of regression analysis, multivariate analysis, and the design of experiments to problems in marketing management and decision support. This focus includes the development of original marketing models and their evaluation, particularly for frequently purchased consumer goods. A second line of research investigates the influence of job relevant attitudinal measures and personal characteristics on managerial performance and sales accomplishments. |
| Teaching Interests: |
Professor Bruvold teaches courses in Marketing Research, Statistical Methods, Regression Analysis, Multivariate Methods and Models. |
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| David J. Curry, PhD, MBA - Professor of Marketing |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Conceptual Modeling, Consumer Behavior, Data Analysis, E-Commerce, Market Research, Pricing |
| Research Interests: |
Marketing Research, Pricing, Information Technology in Marketing, Marketing Models, Conjoint Analysis, Discrete-Choice Analysis (hierarchical Bayesian modeling), Soft-Computing Techniques (e.g., the Support Vector Machine) |
| Teaching Interests: |
Marketing Research, Pricing, Information Technology in Marketing, Marketing Models, Conjoint Analysis and Discrete Choice Modeling, International Marketing |
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| Andrea L. Dixon, PhD - Associate Professor |
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| General Expertise: |
Management, Marketing |
| Specific Expertise: |
Distribution, Market Research, Organizational Behavior |
| Research Interests: |
Sales and Sales Management, Marketing Management, Marketing Strategy, Services Marketing, Product Management |
| Teaching Interests: |
Sales and Sales Management, Marketing Management, Marketing Strategy, Services Marketing, Product Management |
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| F. Robert Dwyer, PhD - Jos. S. Stern Professor of Marketing |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Distribution |
| Research Interests: |
Interfirm governance, marketing channels, buyer-seller relationships, direct marketing |
| Teaching Interests: |
Marketing strategy, Direct marketing, Marketing Channels. |
| [ View Profile ] |
| Frank R. Kardes, PhD - Donald E. Weston Professor of Marketing |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Advertising, Consumer Behavior, Market Research |
| Research Interests: |
Advertising, Consumer Behavior, Market Research, Consumer Information Processing, Consumer Inference, Omission Neglect |
| Teaching Interests: |
Advertising, Consumer Behavior, Market Research |
| [ View Profile ] |
| James J. Kellaris, PhD - Professor and Ronald J. Dornoff Teaching Fellow |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Advertising, Consumer Behavior, Ethics, International Marketing, Market Research, Promotions |
| Research Interests: |
Influence of music on consumers, music and time perception, earworm phenomenon; Ethics, business ethics, marketing ethics, ethical decision making. |
| Teaching Interests: |
Marketing and business ethics, cross-cultural consumer behavior, applied social influence, services marketing |
| [ View Profile ] |
| Karen A. Machleit, PhD - Professor and Department Head |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Advertising, Consumer Behavior, Market Research, Promotions |
| Research Interests: |
Affective Responses in Consumption Contexts, Retail Atmospherics, Effects of Consumer Exposure to Advertising,
Measurement Issues and Scale Development
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| Teaching Interests: |
Advertising, Consumer Behavior, Measurement and Structural Equations Modeling |
| [ View Profile ] |
| Raj Mehta, PhD - Professor |
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| General Expertise: |
Globalization, Marketing |
| Specific Expertise: |
International Marketing, Market Research |
| Research Interests: |
Ethics in International Business, Dependence in Supply Chain Partners |
| Teaching Interests: |
International Marketing, Global Issues in Business |
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| Constantine G. Polychroniou, PhD - Field Service Associate Professor |
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| General Expertise: |
Marketing |
| Research Interests: |
Marketing, Global economic governance, Regionalization (Politicoeconomic integration policy issues)
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| Teaching Interests: |
Marketing, Banking Management, Globalization, Executive Development |
| [ View Profile ] |
| Frederick A. Russ, PhD - Professor of Marketing |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Market Research |
| Research Interests: |
marketing strategy, venture creation |
| Teaching Interests: |
marketing and corporate strategy; business-to-business marketing; venture creation |
| [ View Profile ] |
| Ric Sweeney, MBA - MSBA-Marketing Program Director, Field Service Instructor |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Advertising, Ethics, Market Research, Promotions |
| Research Interests: |
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| Teaching Interests: |
Advertising
Ethics
Strategy
Product Management
Services Marketing |
| [ View Profile ] |
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