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Expertise

The Business@UC Expert Catalogue highlights the diverse, world-class expertise of our faculty, staff and doctoral students. This catalogue serves as a knowledge-base, and may be searched by “area of expertise” and “key word.”

Chris T. Allen, PhD - Arthur Beerman Professor of Marketing
General Expertise: Marketing
Specific Expertise: Advertising, Consumer Behavior
Research Interests: Influence of affect and emotion in decision making and persuasion; Integrated marketing communications;Organizational impediments to marketing effectiveness; Managing creativity and innovation
Teaching Interests: Marketing Strategy and Planning
Branding and Brand Building
Integrated Marketing Communication
[ View Profile ]
Inigo Arroniz, PhD - Assistant Professor of Marketing
General Expertise: Marketing
Specific Expertise: Market Research, Strategic Management, Technology & Innovation Management, Technology Adoption and Adaptation
Research Interests: innovation measurement and management, relationship management, information extraction from qualitative data, econometrics and structural equation modeling.
Teaching Interests: Marketing Strategy, New product Management, Marketing models, and Market Research.
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Norman T. Bruvold, PhD - Associate Professor of Marketing
General Expertise: Marketing, Quantitative Analysis
Specific Expertise: Data Analysis, Market Research
Research Interests: Dr. Bruvold's research interests include the application of regression analysis, multivariate analysis, and the design of experiments to problems in marketing management and decision support. This focus includes the development of original marketing models and their evaluation, particularly for frequently purchased consumer goods. A second line of research investigates the influence of job relevant attitudinal measures and personal characteristics on managerial performance and sales accomplishments.
Teaching Interests: Professor Bruvold teaches courses in Marketing Research, Statistical Methods, Regression Analysis, Multivariate Methods and Models.
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David J. Curry, PhD, MBA - Professor of Marketing
General Expertise: Marketing
Specific Expertise: Conceptual Modeling, Consumer Behavior, Data Analysis, E-Commerce, Market Research, Pricing
Research Interests: Marketing Research, Pricing, Information Technology in Marketing, Marketing Models, Conjoint Analysis, Discrete-Choice Analysis (hierarchical Bayesian modeling), Soft-Computing Techniques (e.g., the Support Vector Machine)
Teaching Interests: Marketing Research, Pricing, Information Technology in Marketing, Marketing Models, Conjoint Analysis and Discrete Choice Modeling, International Marketing
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Andrea L. Dixon, PhD - Associate Professor
General Expertise: Management, Marketing
Specific Expertise: Distribution, Market Research, Organizational Behavior
Research Interests: Sales and Sales Management, Marketing Management, Marketing Strategy, Services Marketing, Product Management
Teaching Interests: Sales and Sales Management, Marketing Management, Marketing Strategy, Services Marketing, Product Management
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F. Robert Dwyer, PhD - Jos. S. Stern Professor of Marketing
General Expertise: Marketing
Specific Expertise: Distribution
Research Interests: Interfirm governance, marketing channels, buyer-seller relationships, direct marketing
Teaching Interests: Marketing strategy, Direct marketing, Marketing Channels.
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Frank R. Kardes, PhD - Donald E. Weston Professor of Marketing
General Expertise: Marketing
Specific Expertise: Advertising, Consumer Behavior, Market Research
Research Interests: Advertising, Consumer Behavior, Market Research, Consumer Information Processing, Consumer Inference, Omission Neglect
Teaching Interests: Advertising, Consumer Behavior, Market Research
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James J. Kellaris, PhD - Professor and Ronald J. Dornoff Teaching Fellow
General Expertise: Marketing
Specific Expertise: Advertising, Consumer Behavior, Ethics, International Marketing, Market Research, Promotions
Research Interests: Influence of music on consumers, music and time perception, earworm phenomenon; Ethics, business ethics, marketing ethics, ethical decision making.
Teaching Interests: Marketing and business ethics, cross-cultural consumer behavior, applied social influence, services marketing
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Karen A. Machleit, PhD - Professor and Department Head
General Expertise: Marketing
Specific Expertise: Advertising, Consumer Behavior, Market Research, Promotions
Research Interests: Affective Responses in Consumption Contexts, Retail Atmospherics, Effects of Consumer Exposure to Advertising,
Measurement Issues and Scale Development
Teaching Interests: Advertising, Consumer Behavior, Measurement and Structural Equations Modeling
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Raj Mehta, PhD - Professor
General Expertise: Globalization, Marketing
Specific Expertise: International Marketing, Market Research
Research Interests: Ethics in International Business, Dependence in Supply Chain Partners
Teaching Interests: International Marketing, Global Issues in Business
 
Constantine G. Polychroniou, PhD - Field Service Associate Professor
General Expertise: Marketing
Research Interests: Marketing, Global economic governance, Regionalization (Politicoeconomic integration policy issues)
Teaching Interests: Marketing, Banking Management, Globalization, Executive Development
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Frederick A. Russ, PhD - Professor of Marketing
General Expertise: Marketing
Specific Expertise: Market Research
Research Interests: marketing strategy, venture creation
Teaching Interests: marketing and corporate strategy; business-to-business marketing; venture creation
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Ric Sweeney, MBA - MSBA-Marketing Program Director, Field Service Instructor
General Expertise: Marketing
Specific Expertise: Advertising, Ethics, Market Research, Promotions
Research Interests:
Teaching Interests: Advertising
Ethics
Strategy
Product Management
Services Marketing
[ View Profile ]

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