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22 MKTG 330 Survey of Marketing
Introduces the student to the marketing function and covers a variety of the issues and techniques used in the marketing profession.
22 MKTG 377 Introduction to Marketing
Provides an overview of the management and decision areas within the marketing function (pricing, distribution, promotion, and product planning) in both consumer and industrial markets.
22 MKTG 410 Marketing Metrics
Examines the cultural, social, economic, and psychological aspects of household and individual purchase patterns. Students learn to measure and evaluate external and internal processes driving consumptive behavior.
22 MKTG 412 Marketing Management
Provides a forum for developing and analyzing marketing programs and effectively communicating marketing decisions.
22 MKTG 500 Introduction to Direct Marketing
Direct Marketing is a form of marketing that seeks a measurable customer response (purchase, inquiry, donation) from any location. Pivoting on precise targeting and database segmentation, this most highly accountable form of marketing includes telemarketing, catalog merchandising, and direct response advertising.
22 MKTG 572 Business-to-Business Marketing
Discusses the marketing of goods and services to businesses, governments, institutions and nonprofit organizations for use in producing consumer goods & services. Focus is given to the special character of the business market and the interfacing between the buyer's and the seller's organization.
22 MKTG 573 Information Technology In Marketing
Covers the development and integration of Marketing and IT theory and application. Emphasis is on the influence of the Internet and World Wide Web on survey research, advertising, distribution channels, product innovation, customer service, and electronic commerce.
22 MKTG 575 Retail Decision Making
A lecture-case course rooted in a managerial framework, highlighting spatial location, merchandise budgeting, assortment planning and expense management decisions.
22 MKTG 576 Analysis and Management of Sales
Covers the administration and analysis of policies, personnel, territories and costs.
22 MKTG 577 Advertising Management
Emphasizes the integrative aspects within the deveopment of a promotional campaign by using a managerial framework. Topics include setting objectives, copy and message strategy, media selection, budget decision, and audience targeting.
22 MKTG 578 Advanced Marketing Research
Students will develop the skills necessary to do independent marketing research. Topics include problem identification, research design, data collection, data analysis, and communicating research results.
22 MKTG 579 Buyer Behavior
Focuses on applying the scientific method to achieve a deeper understanding of buyer behavior. This course focuses on the scientific study of people's responses to products and services and the marketing of products and services.
22 MKTG 585 Marketing Strategy
A case-based integrative course involving analysis and decision making in marketing. Its intended impact is to challenge the student into thinking as a visionary yet providing the tools by which visionary goals may be translated into defensible strategies.
22 MKTG 593 Special Topics in Marketing
Provides in-depth study of selected topics in marketing. Special offerings under this course number will be publicized on bulletin boards and by classroom announcement. Topics could include Marketing Ethics, Pricing, Social Influence Strategies, and Services Marketing.
22 MKTG 599 Independent Study
Student independently pursues marketing topics of specific individual interest. Student must obtain a faculty supervisor and approval prior to registration.
22 MKTG 710 Marketing Planning
Students will examine the marketing planning process, develop an
awareness of major marketing problems that organizations face, and
cultivate proficiency through development of a marketing plan.
22 MKTG 711 Marketing for Managers
Provides students with a thorough appreciation for the benefits and pitfalls of executing a customer orientation. Market segmentation is introduced as a process for opportunity analysis and prioritization in organizations. Critical factors in the management of mature products and the introduction of new products and services are considered. Major emphasis is given to those practices and procedures that yield long-term relationships with one's customers.
22 MKTG 712 Marketing Research for Managers
Explores the role of marketing research in marketing management. Students do hands-on tasks to perfect their understanding of methods for collecting, analyzing, and summarizing data pertinent to solving marketing problems. Effective oral and written communication of research results is stressed.
22 MKTG 715 Consumer and Institutional Purchasing Behavior
Emphasizes behavioral science concepts in an application-oriented environment as they relate to the process of consumption.
22 MKTG 720 Product Development and Management
Discusses product mix, development and strategy; product-market integration, acquisitions and mergers.
22 MKTG 722 Business-to-Business Marketing for Managers
Covers analysis, planning, and strategy for marketing to business customers.
22 MKTG 725 Advertising and Promotions
Provides an overview of the components of an integrated marketing communications plan. Topics include setting objectives, message strategy, media strategy, and measuring effectiveness.
22 MKTG 727 E-Marketing for Managers
Introduces the Internet, the World Wide Web, and related technologies as they are used for the marketing, selling, and distribution of goods and services. Students develop an understanding of opportunities and limitations and how to use these technologies to improve marketing practice. The course makes use of lectures, readings, cases, guest speakers, and student projects.
22 MKTG 730 International Marketing for Managers
Discusses marketing opportunities abroad and development of appropriate marketing structure and process.
22 MKTG 731 International Marketing for Managers
Discusses marketing opportunities abroad and development of appropriate marketing structure and process.
22 MKTG 732 Management of the Sales Function
Discusses marketing opportunities abroad and development of appropriate marketing structure and process.
22 MKTG 735 Marketing Strategy for Managers
Familiarizes student with concepts of market analysis and planning of direct practical relevance to the decision-making process.
22 MKTG 740 Contemporary Issues in Marketing
Deals with different topics each quarter. May be taken more than once; see department for current topics.
22 MKTG 781 Individual Study
Student independently pursues marketing topics of specific individual interest. Student must obtain a faculty supervisor and approval prior to registration.
22 MKTG 782 Special Topics in Marketing
Provides in-depth study of selected topics in marketing. Special offerings under this course number will be publicized on bulletin boards and by classroom announcement. Topics could include Marketing Ethics, Pricing, Social Influence Strategies, Direct Marketing and Services Marketing.
22 MKTG 795 Product Design Studio
Students work in multi-disciplinary teams to complete new product design field projects. Represented disciplines may include Design, Business, Engineering, and others. Assignments vary depending on the client needs.
22 MKTG 797 Field Project in Marketing
Student teams working on real marketing problems supplied by various client organizations.
22 MKTG 879 Marketing Models
Offers a treatment of marketing problems emphasizing a quantitative approach. PhD seminar.
22 MKTG 887 Advanced Measurement and Analysis Methods
Covers applications of psychometric measurement theory to business research situations. Topics include validity, reliability, factor analysis and structural equations modeling. Designed to teach students how to conduct academic research. PhD seminar
22 MKTG 898 Behavioral Seminar in Marketing
Offers an analysis of theories and current research in the field. PhD seminar.
22 MKTG 971 Research in Marketing
Development of independent research topic with individual faculty. PhD seminar.
22 MKTG 981 MS/MBA Thesis Research
Variable credit
22 MKTG 991 PhD Dissertation Research
Variable credit
22 PRSM 410 Product Information and Supply Management I
Exposes the complex exchange systems that comprise the network of organizations and activities which add value to products. Students will develop a global system perspective as designers, leaders and custodians of the network.
22 PRSM 483 Distribution System Design and GIS
Provides an understanding of role and function of key elements of a distribution system and an introduction to Geographical Information Systems. Includes project to restructure a distribution system.
22 PRSM 593 Special Topics in Product Information and Supply Management
Provides in-depth study of selected topics.
22 PRSM 598 Product Information and Supply Management II
Provides a case-based managerial course with a focus on integrating the marketing efforts of vertical players whose assumed common objective is to maximize cost-efficiencies and deliver net value to their customers, using collaborative designs. Field projects are used to apply skills and acquire experiential learning.
22 PRSM 599 Guided Study in Product Information and Supply Management
Individual study under direction of a faculty member.
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