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The Marketing Department has developed an academic curriculum designed to provide students with both breadth and depth of learning in a variety of marketing topics. Students will gain valuable knowledge in many facets of marketing, including:
- Buyer Behavior
- Direct Marketing
- Business-to-Business Marketing
- Advertising
- Market Research
- And numerous Special Topics, including:
- Marketing Ethics
- Pricing
- Services Marketing
- Product Management
Core courses are offered on a regular basis, and electives are held throughout the academic year.
All courses are taught by marketing faculty whose experiences and research accomplishments rank them among the leading marketing scholars.
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