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Digital Business Integral

In the new economy, global competition and the swift pace of change in information technology (IT) are inducing dramatic changes in the way enterprises conduct their business. As a consequence, information has earned a place as an organizational resource and Information Systems (IS) are sustaining the very infrastructure of the firms. The integral concentration in d-Biz is aimed at providing Business students with the knowledge and skills required to effectively design and deploy IT-based business solutions in the new economy. It is tailored to serve multiple student constituencies through two distinct tracks. The “advanced technologies” track, relatively technical in nature, is targeted at Business students with a focus concentration in IS, while the “functional applications” track caters to the interest of Business students with a focus concentration in accounting, finance, marketing, or operations management.

IS students seeking the d-Biz integral concentrations will gain greater breadth in IT applications/solutions while non-IS students will become equipped with the IT knowledge required to integrate business functions with the digital economy. Students first take the gateway course designated for the respective tracks, then three courses chosen from the d-Biz electives pool, and finally take a common capstone course. The d-Biz electives pool includes advanced IS courses along with relevant course from functional areas.

An IS focus concentration supplemented by a Digital Business integral concentration will prepare a student for technical positions in IS consulting, IS design, development and deployment; design and development of e-Business architecture/solution; data management; etc. Non-IS students with a Digital Business integral concentration may expect positions like e-Business strategist/analyst, business applications developer, business planner, IS liaison, etc. From these entry-level positions, new career paths are constantly unfolding in the IS/IT arena. An integral concentration in Digital Business requires a total of 5 courses in either one of the following two tracks.

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