| COURSE NAME |
COURSE # |
REQ/ELECT. |
PREREQUISITES |
 |
| Marketing Metrics |
22-MKTG-410 |
Req. |
BBA Core |
| Direct Marketing |
22-MKTG-500 |
Elect. |
MKTG-410 |
| World Marketing |
22-INTB-571 |
Elect. |
22-INTB-390, 22-MKTG-410 |
| Intro to Direct Marketing |
22-MKTG-500 |
Elect. |
MKTG-410 |
| Business to Business Marketing |
22-MKTG-572 |
Elect. |
MKTG-410 |
| Information Technology in Mktg. |
22-MKTG-573 |
Elect. |
MKTG-410 |
| Retail Decision Making |
22-MKTG-575 |
Elect. |
MKTG-410 |
| Analysis & Mgmt of Sales |
22-MKTG-576 |
Elect. |
MKTG-410 |
| Advertising Management |
22-MKTG-577 |
Elect. |
MKTG-410 |
| Advanced Marketing Research |
22-MKTG-578 |
Elect. |
MKTG-410 |
| Buyer Behavior |
22-MKTG-579 |
Elect. |
MKTG-410 |
| Special Topics in Marketing |
22-MKTG-593 |
Elect. |
Permission of Instructor |
| Independent Study in Marketing |
22-MKTG-599 |
Elect. |
Permission of Instructor |
| Marketing Strategy |
22-MKTG-585 |
Req. |
MKTG-410 + 9 hrs MKTG Electives |
|
|
NOTE:
- Student must complete five courses in the concentration, consisting of the two REQUIRED courses and any three of the remaining courses identified as electives. |
