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Focus of the Major
This Major is for students seeking to develop versatility and overall managerial competence. The program serves students interested in customer relationship management, business development, and the operation of service enterprises. Electives in the program allow international and functional experience. The major provides a good grounding for store or branch managers, for sales trainee, and for budding entrepreneurs. The electives provide numerous opportunities for field work and allow the student to position for sector or functional employment (e.g., sales management, personnel management, project management, etc.), or for personal development (e.g., ethics, international).
Major Courses
There are 10 required courses for the Management & Marketing major totaling 31 hours. Course work in this major begins after the completion of the BBA core.
22Mktg 410. Marketing Metrics
A survey course in market data and fundamentals of buyer behavior. (4 hrs)
22Mktg 412. Marketing Management (prereq. MKTG 410)
A problem-centered course enabling students to develop and manage marketing programs. Students will hone and apply analysis and decision-making skills in cases and field-based problems. Problems cover an array of marketing issues, including goal setting and positioning, targeting, customer relationship management, product extensions, service quality, pricing in different settings, developing and evaluating promotion programs. (3 hrs)
22Mgmt 405. Employee Performance
Survey of critical management theories such as motivation, leadership, and group processes and their application in a changing workplace. (3 hrs)
22Mgmt 410. Managerial Effectiveness (prereq. MGMT 405)
Engages students in the development and practice of job-related skill necessary to be a successful manager. (3 hrs)
22Acct 404. Management Accounting and Control 1
22Acct 405. Management Accounting and Control 2
These courses focus on current management accounting techniques that are used by managers to help their firms make sound business decisions. They focus on developingthe students' understanding of management accounting concepts and problem solving techniques. (6 hrs)
22IS 431. Digital Business Strategy
Use of the Internet and information technology to extend and improve business functions; especially customer relationship management, sales force automation, enterprise resource planning, and supply chain management. A fundamental theme of the course is to generate value by the effective management of key information. Topics include what products to offer, channels to use, control systems to employ, and other implementation issues. The use of case studies, guest speakers and field projects is anticipated. (3 hrs)
22INTB 450. International Management
Development of a global perspective and strategies for the multinational corporation. Impact of foreign environments. (3 hrs)
22MKTG576. Analysis and Management of Sales
Administration and analysis of policies, personnel, territories and costs. (3 hrs)
22Mgmt 596. Managing In a Competitive Environment
Capstone (Prereq. at least 5 of the courses in the major) An integrative course involving analysis and decision making, using cases, field study, and or simulations. Students should hone critical thinking skills and work effectively in teams on the analysis of sophisticated problems of management and marketing. Timely issues of business definition, leadership, the analysis of market structures, customer satisfaction and relationship management, and the deployment of IT, personnel, and other resources will be addressed. (3 hrs)
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