The College of Business Strategic Plan includes six goals that align with UC|21, the University of Cincinnati's academic strategy.

1. Students at the Center:  Offer learning opportunities and support that meet students' diverse needs and ensure a valued college experience.
2. Research Excellence:  Fuel knowledge creation that is recognized and valued by the leading scholarly communities and by our partners.
3. Academic Excellence:  Develop highly demanded professionals by providing programs that build vital foundational, specialized and collaborative capabilities.
4. Partnerships: Create and nurture valued, enduring and visible relationships with our alumni, business, educational, community and donor partners.
5. Sense of Place: Provide an engaging environment that enables learning, fosters collaboration and facilitates student and partner support.
6. Opportunity: Ensure financial viability and increasing self-sufficiency through systemic efficiencies, focused investment and targeted resource generation.
   
   More information on UC|21.

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