| Vijaykumar Krishnan Palghat, MBA |
| Doctoral Candidate |
 |
Vijay is a doctoral candidate in 3rd year. His research interest is in the areas of Consumer moods, Sonic Branding, Multi-sensory nformation processing, Thin slice judgments, and unconscious processes
Prior to joining the PhD program, Vijay has worked for many years in the industry in senior roles in marketing and business. He was most recently with the Times of India as a Business head. Earlier, he was in other roles that include Account Director with JWT India & DGM Marketing with Shaw Wallace and Company. |
| Contact Information |
|
| E-mail: |
krishnvu@email.uc.edu |
Phone: |
(513) 556-4587 |
| Office/Address: |
420 Carl H. Lindner Hall
PO Box 210195
Cincinnati, Ohio 45221-0195 |
Fax: |
(513) 556-4891 |
| |
| |
| Working Papers |
- Working Papers:
- “Memory for Music: Implications for Sonic Branding” with James J. Kellaris and Steve Oakes
- Musical Intelligence: Explication, Measurement, and Implications for Consumer Psychology with Karen A. Machleit and James J. Kellaris
- “Hearing, remembering, and branding: Setting strategic directions for Sonic branding research” with James J. Kellaris
- “Accessibility Curves : The Underlying Explanation for Ease-of–Retrieval of Sonic Logos” with James J. Kellaris, and Frank R. Kardes
- “Thin Slice Judgment Accuracy: An Accessibility Perspective” with Frank R. Kardes
- “Thin Slice Judgment and Relationship Marketing: An Anchoring and Updating Perspective” with Robert W. Palmatier
|
| Publications |
- "The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations", Journal of Applied Social Psychology with Bechkoff, J. "Kat", Niculescu, M., Kohne, M.L., Palmatier, R.W., Kardes, F.R. (Forthcoming).
- Refereed Proceedings:
- "Music and Time Perception: When Does a Song Make It Seem Long?" with James J. Kellaris and Steve Oakes, in February 2007 AMA Winter Educators' Conference proceedings, San Diego (published as abstract)
- Thin Slice Judgment and Relationship Marketing: An Anchoring and Updating Perspective with Robert W. Palmatier in AMA Summer Educators' Conference, Washington D.C (upcoming) August 2007
- Discussant:
- Discussant on the paper titled: “Asymmetric Effects of Positive and Negative New Product Experiences on Attitudes Toward the Brand and Country of Origin (Gunasti 2007)” at the 37th Annual Haring Symposium for Doctoral Research, Kelley School of Business, Indiana University
- Discussant, Interorganizational track, in AMA Summer Educators' Conference, Washington D.C (upcoming) August 2007
|
| Affiliations |
- American Marketing Association
|
| Honors & Achievements |
- Kelly Siddall Fellowship, University of Cincinnati, 2007-08
- Kelly Siddall Fellowship, University of Cincinnati, 2006-07
- Kelly Siddall Fellowship, University of Cincinnati, 2005-06
- Glaxo Marketing Award, IIM Calcutta, 1989
- Dr. K Nath Public Trust Scholarship, IIM Calcutta , 1989
- Merit Certificate for 13th position in State (Science), CBSE XII, Delhi, India, 1979
- Merit Certificate for 1st position in State (Science), CBSE X, Delhi, India, 1977
|
| Education |
|
|
