Doug Ewing is a fourth year doctoral student in the department of marketing. Prior to joining the program, he was Corporate and Foundation Relations Coordinator for the OhioHealth Foundation in Columbus, Ohio. There he served as primary grant writer for philanthropic grants and managed the grants stewardship program. He entered the PhD program in 2006. His research interests have evolved to include the role of "authenticity" in consumer behavior, the symbolic implications of brands for self-concept, and evaluative conditioning. Doug is in the midst of his dissertation examining how social identity influences a consumer's relationship with a brand and the importance placed on brands in different contexts. |
- Allen, Chris T., Bryan Gibson, Douglas R. Ewing, Frank R. Kardes, and Chris Redker. "Different Routes to Brand Attitude Change via Evaluative Conditioning With and Without Contingency Awareness".
- Deval, Helene, Bruce E. Pfeiffer, Douglas R. Ewing, Xiaoqi Han, Frank R. Kardes, and Maria L. Cronley, "The Role of Temporal Construal in Omission Neglect".
- Ewing, Douglas R., Chris T. Allen, and Randall L. Ewing, "Authentic Functioning and Authentic Objects: An Empirical Approach to the Role of Authenticity in ‘Green' Consumer Behavior".
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- Ewing, Douglas R., Chris T. Allen, Bryan Gibson, and Frank R. Kardes (2009), "Implicit and Explicit Brand Attitude Formation in Evaluative Conditioning: Insights from the Associative-Propositional Evaluation Model", Society for Consumer Psychology 2009 Winter Conference, pp. 52, San Diego, CA.
- Ewing, Douglas R., Chris T. Allen, and Randall L. Ewing (2009), "Authentic Functioning and Authentic Objects: An Empirical Approach to the Role of Authenticity in ‘Green' Consumer Behavior", Society for Consumer Psychology 2009 Winter Conference, pp. 52, San Diego, CA.
- Deval, Helene, Bruce E. Pfeiffer, Douglas R. Ewing, Xiaoqi Han, Frank R. Kardes, and Maria L. Cronley (2009), "The Role of Temporal Construal in Omission Neglect", Society for Consumer Psychology 2009 Winter Conference, pp. 58, San Diego, CA.
- Ewing, Douglas R., Frank R. Kardes, and Chris T. Allen (2008) "Dual-Process Thinking: Automatic and Controlled Influences on Consumer Judgment", Society for Consumer Psychology 2008 Winter Conference, New Orleans, LA.
- Ewing, Douglas R., Chris T. Allen, and Frank R. Kardes (2008), "Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates," in Advances in Consumer Research, Vol. 35, pp. 593 - 599, eds. Angela Y. Lee and Diplip Soman, Duluth, MN: Association for Consumer Research.
- Ewing, Douglas R. and Randall L. Ewing (2006), “Exploring the Authenticity of Consumption Objects and Potential Influences on Appraisal of Another's Identity.” Proceedings of 2006 Conference of Atlantic Marketing Association, Vol. 22, pp. 113-120, ed. Jerry W. Wilson, Charleston, SC.
- Ewing, Douglas R., Robert E. Kleine III, and Randall L. Ewing (2005), “Authenticity as a Branding Strategy: Moving Towards Brand Communion,” in Proceedings of 2005 Conference of Atlantic Marketing Association, Vol. 21, pp. 371-378, ed. Jerry W. Wilson, Salem, MA.
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