| Norman T. Bruvold, PhD |
| Associate Professor of Marketing |
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 PhD Mathematical Statistics, Purdue University.
MA, Statistics, University of Denver.
BA, Mathematics, University of Denver.
Associate Professor of Marketing, University of Cincinnati 1987-
Assistant Professor of Marketing, University of Cincinnati 81-87
Industrial Employment:
The Procter and Gamble Company, Cincinnati, Ohio 1971-1981.
Provided decision support system quantitative development and project management for promotion analysis, sales call frequency determination, mini-market test design and analysis, sampling plans mature brand data analyses, risk protection for construction plans, development of quality control methods and sales forecasts.
Current research interests are in Cross-Cultural marketing research imbedded applications of the INDCOL Horizontal-Vertical Individualism-Collectivism scale.
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| Contact Information |
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| E-mail: |
norman.bruvold@uc.edu |
Phone: |
(513) 556-7105 |
| Office/Address: |
429 Carl H. Lindner Hall
PO Box 210145
Cincinnati, Ohio 45221-0145 |
Fax: |
(513) 556-0979 |
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| Areas of Expertise |
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| General Expertise: |
Marketing, Quantitative Analysis |
| Specific Expertise: |
Data Analysis, Market Research |
| Research Interests: |
Dr. Bruvold's research interests include the application of regression analysis, multivariate analysis, and the design of experiments to problems in marketing management and decision support. This focus includes the development of original marketing models and their evaluation, particularly for frequently purchased consumer goods. A second line of research investigates the influence of job relevant attitudinal measures and personal characteristics on managerial performance and sales accomplishments. |
| Teaching Interests: |
Professor Bruvold teaches courses in Marketing Research, Statistical Methods, Regression Analysis, Multivariate Methods and Models. |
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| Publications |
- Sivadas, Eugene, Norman T. Bruvold, Michelle R. Nelson and Barbara B. Stern (2005), “Examination of the Psychometric Properties of the Horizontal & Vertical Individualism and Collectivism Scale: A Four-Country Analysis,” American Marketing Association Summer Educators Conference.
- Lee, Chay Hoon and Norman T. Bruvold (2003), “Creating Value for Employees: Investment in Employee Development.” International Journal of Human Resource Management, vol. 14, no. 6, September, pp. 981-1000.
- Mathieu, Anne, Norman T. Bruvold and P. Neil Ritchey (2000), “Intercultural Research on Organizational Commitment with a 6 OCQ French Instrument,” Journal of Personal Selling and Sales Management, 20,3 (Summer), 129-138.
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| Education |
- PhD, Mathematical Statistics 1971, Purdue University
- MA, Statistics 1964, University of Denver
- BA, Mathematics 1962, University of Denver
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