| Mihai Niculescu |
| PhD Candidate |
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Mihai is a third year Ph.D. candidate with a focus in human information processing and decision making. His research interests span the effect of risky, incomplete, and missing information on consumer choice, and the impact of irrelevant attributes on consumer judgments. He maintains a side interest in business-to-business marketing that builds on his professional background.
Prior to joining the program at UC, he worked in Bucharest for GfK Market Research Romania and later for Imsat S.A., an industrial service provider.
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| Contact Information |
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| E-mail: |
niculem@email.uc.edu |
Phone: |
(513) 556-4587 |
| Office/Address: |
420 Carl H. Lindner Hall
PO Box 210145
Cincinnati, Ohio 45221-0145 |
Fax: |
(513) 556-4891 |
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| Working Papers |
- “Cross-Buying Value Creation: Strategies for Leveraging Profits” (with Robert W. Palmatier and Robert F. Dwyer)
- “One-to-One Versus One-To-Many Relationship Marketing” (with Robert W. Palmatier and Vijaykumar Krishnan)
- “The Irrelevant Attribute Effect in Product Differentiation" (with David Curry)
- “A Discrete-Choice Approach to Public Policy - The Iraq War Monitor” (with David Curry and Robert Carter)
- “Proto-Trust: An Anchoring and Adjustment Perspective” (with Vijaykumar Krishnan, Robert W. Palmatier, and Frank Kardes)
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| Publications |
- Bechkoff, J., Palghat, V.K., Niculescu, M., Kohne, M.L., Palmatier, R.W.,Kardes, F.R. (forthcoming) "The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations", Journal of Applied Social Psychology.
- Niculescu, Mihai (2006), “Strategic positioning in Romanian higher education”, Journal of Organizational Change Management, vol. 19 (November), 725-737.
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| Affiliations |
- American Marketing Association
- Association for Consumer Research
- Society for Consumer Psychology
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| Honors & Achievements |
- October 2006 – The Direct Marketing Policy Center – University of Cincinnati - research grant ($5000).
- August 2006 – Institute for the Study of Business Markets (ISBM) –Pennsylvania State University - Research grant ($3100).
- Summer 1999 - University of Paderborn, Germany - grant ($5000) supported by the Romanian Ministry of Education and Research.
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| Education |
- B.S., M.Sc., Ph.D. - "Al. I. Cuza" University of Iasi - Romania
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