Karen A. Machleit is Department Head and Professor of Marketing. She completed her marketing PhD at Michigan State University with support areas in advertising and psychometrics. Her primary research interest is in the area of affective responses in consumption contexts. She has published studies that examine the emotional responses people have to advertising, as well as the feelings that people experience while shopping. She has also studied reactions to the retail store atmosphere, especially reactions to crowded retail environments and the effect of these reactions on shopping satisfaction. Another research interest is in measurement issues and scale development. Her work has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Psychology & Marketing, Journal of Advertising, Journal of Retailing, Marketing Letters, and the Journal of Business Research, among others. Among her publications, two were finalists for Best Article awards: the 1991-1993 Journal of Consumer Research and 1988 Journal of Advertising awards. She is a member of the Association for Consumer Research, Society for Consumer Psychology, and the American Marketing Association. She has served SCP as Secretary/Treasurer 1998-2001, as co-chair for the 1998 SCP conference, and as co-chair for the 2001 SCP Online Consumer Psychology conference. She co-chaired the Branding and Marketing Communication Track for the 2006 Summer AMA conference and co-chaired the 2007 Winter AMA Conference. Dr. Machleit teaches courses in advertising, marketing research and consumer behavior and teaches a Ph.D. seminar in measurement and path modeling. She has had visiting teaching appointments at ESC-Toulouse, France and Bond University, Queensland, Australia.

• Sevgin A. Eroglu and Karen A. Machleit (2008), “Theory in Consumer-Environment Research: Diagnosis and Prognosis, in Paul Herr, Curt Haugtvedt, and Frank Kardes, eds., Handbook of Consumer Psychology, Erlbaum.
• Sevgin A. Eroglu, Belgin Unal, & Karen A. Machleit, “Influence of Store Design: Implications for Employee Performance and Retailing Strategy,” International Conference on Value Chain Sustainability: Integrating Design, Logistics and Branding for Sustainable Value Creation, Izmir, Turkey, Nov. 2008
• Krishnan, Vijaykumar, Karen A. Machleit, and James Kellaris (2008), “Musical Intelligence: Explication, Measurement, and Implications for Consumer Psychology,” in Maria Cronley and Dhanajay Nayakankuppam, eds., Society for Consumer Psychology 2008 Winter Conference Proceedings, 94-96.
• Andrea L. Dixon and Karen A. Machleit (2007), Marketing Theory and Applications, Vol. 18, American Marketing Association.
• Lenita M. Davis, Karen A. Machleit, and Andrew Lindridge, “Using Attitude Strength Attributes to Measure the On-line Store Customer's Ability to Resist Counter-Persuasive Appeals from Competitors,” Tenth Retail Strategy and Patronage Behavior Symposium, Society for Marketing Advances Conference, San
• Curtis P. Haugtvedt, Karen A. Machleit, and Richard Yalch, Editors (2005), Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, Lawrence Erlbaum Associates.
• Chris T. Allen, Karen A. Machleit, Susan Schultz Kleine, and Arti Sahni Notani (2005), A Place for Emotion in Attitude Models, Journal of Business Research, Special Issue on Affective Responses 58 (April), 494-499.
• Sevgin A. Eroglu, Karen A. Machleit, and Terri Feldman Barr (2005), “Perceived Retail Crowding and Shopping Satisfaction: The Role of Shopping Value,” Journal of Business Research, Special Issue on Retail Consumer Decision Making, 58 (August), 143-150.
• Karen A. Machleit, Tracy Meyer, and Sevgin A. Eroglu (2005), “Hassles and Uplifts While Shopping: Event Evaluations and Suggestions for a Research Agenda, Journal of Business Research, special issue on Retail Strategy and Consumer Decision Research, 58 (May), 657-665.
• Sevgin A. Eroglu, Karen A. Machleit and Jean-Charles Chebat (2005), The Interaction of Retail Density and Music Tempo on Shopper Responses, Psychology & Marketing, 22 (July), 577-589.
• Sevgin A. Eroglu, Karen A. Machleit, and Lenita M. Davis (2003), Empirical Testing of a Model of Online Store Atmospherics and Shopper Responses, Psychology & Marketing, Special Issue on Behavioral Dimensions of e-Commerce, 20 (February), 139-150.
• Karen A. Machleit and Susan Powell Mantel (2001), Emotional Response and Shopping Satisfaction: Moderating Effects of Shopper Attributions, Journal of Business Research, special issue on Retail Strategy and Consumer Decision Research, 54 (November), 97-106.
• Karen A. Machleit and Sevgin A. Eroglu (2000), Describing and Measuring Emotional Response to Shopping Experience, Journal of Business Research, special issue on Retail Atmospherics, 49 (August), 101-111.
• Karen A. Machleit, Sevgin A. Eroglu, and Susan Powell Mantel (2000), Retail Crowding and Shopping Satisfaction: What Modifies this Relationship?, Journal of Consumer Psychology, 9 (January), 29-42.

• Society for Consumer Psychology
• Association for Consumer Research
• American Marketing Association

• 2007 American Marketing Association Conference Co-Chair
• Ronald J. Dornoff Fellow of Teaching Excellence
• Best Paper Award, ACRA conference, Montreal, 2003.

• PhD--Michigan State University
• MBA, B.Sci.--Central Michigan University

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