| Jennifer -Kat- Bechkoff, MBA |
| PhD Candidate |
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 Kat is a 4th year PhD student in the department of marketing. Although she has a side interest in ecommerce, her main research interests are in the area of consumer psychology with respect to judgment, decision-making, and unconscious processes. Currently, she is conducting research on the truth-effect, framing, and reciprocity.
Prior to joining University of Cincinnati's PhD program, Kat was a business, computer, and algebra teacher in California.
Service Work:
*Chair, competitive session: "Consumer Attention and Information Processing,"
Society for Consumer Psychology, New Orleans, February 2008.
*Ad hoc reviewer for Winter SCP (2006)
*Ad hoc reviewer for Summer AMA (2006)
*Market research fragrance panel (2004-2007)
*Graduate student government (2006-2007)
Selected Coursework:
Quantitative Analysis -
*Statistical Methodology
*Regression Analysis
*Multivariate Analysis of Differences (ANCOVA, MANOVA, MANCOVA, Repeated
Measures, Discriminant Analysis)
*Multivariate Analysis of Relations (Multiple Regression, Logistic Regression,
Canonical Correlation, Factor Analysis, Categorical Data Analysis)
*Advanced Multivariate Modeling (SEM, HLM)
*Conjoint Analysis
*Statistical Inference
*Advanced Measures & Analysis (Path Modeling)
*Advanced Research Methods (Experimental Design)
Area Specific -
*Consumer Behavior
*Social Psychology (I&II)
*Biological Basis of Behavior
*Sociological Approaches to Computer-Mediated Communication
*E-Marketing
*Ind. Study: Judgment Processes
Undergraduate Courses Taught:
Information Technology in Marketing (Summer 2005, Summer 2006, Winter 2007)
Marketing Metrics (Fall 2007)
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| Contact Information |
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| E-mail: |
bechkojr@email.uc.edu |
Phone: |
(513) 556-7108 |
| Office/Address: |
425 Carl H. Lindner Hall
PO Box
Cincinnati, Ohio 45221- |
Fax: |
(513) 556-4891 |
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| Working Papers |
- Palmatier, Robert W., Jarvis, Cheryl B., Bechkoff, Jennifer, and Kardes, Frank R. “The Role of Customer Gratitude in Relationship Marketing Effectiveness,”. (Under review.)
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| Publications |
- Kardes, F.R., Pfeiffer, B. and Bechkoff, J. (Forthcoming). “Omission Neglect in Consumer Judgment and Choice,” Journal of Current Issues in Finance, Business and Economics.
- Bechkoff, J. "Kat", Palghat, V.K., Niculescu, M., Kohne, M.L., Palmatier, R.W., Kardes, F.R. (Forthcoming). "The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations", Journal of Applied Social Psychology.
- Garcia, A.C., Standlee, A.I., Bechkoff, J., and Cui, Y. (Forthcoming). “Ethnographic Approaches to the Internet and Computer-Mediated-Communication,” Journal of Contemporary Ethnography.
- Bechkoff, J., Unamath, S., and Kardes, F.R. (2007). “The Effects of Proprioceptive Feedback on the Truth-Effect,” Society for Consumer Psychology Summer Conference, San Francisco, CA.
- Bechkoff, J. "Kat", Niculescu, M., Palghat, V.K., Kohne, M.L., Palmatier, R.W., Kardes, F.R. (2006). "Framing, Omission Neglect, and Perceptions of and Attributions for Fluctuating Gas Prices," Society for Judgment and Decision Making Winter Conference, Houston, TX.
- Bechkoff, J. and Kardes, F. (2008). "Proprioception & The Truth-Effect", Society for Consumer Psychology Winter Conference proceedings, New Orleans, LA.
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| Affiliations |
- Association for Consumer Research
- Society for Consumer Psychology
- American Marketing Association
- International Internet Marketing Association
- American Society for Information Science and Technology (S.I.G.: Human-Computer Interaction)
- Society for Judgment and Decision Making
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| Honors & Achievements |
- Sheth Doctoral Consortium Fellow (2007)
- President - Graduate Student Business Association (2006-2007)
- Treasurer - Graduate Student Business Association (2005-2006)
- Beta Gamma Sigma - International honor society for collegiate schools of business
- Siddall Scholar (2004)
- FMA Honor Society
- Graduate Research Assistantship (2004-2008)
- Graduate Teaching Assistantship (2004-2008)
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| Education |
- B.Sci. - Finance (Risk Management & Insurance option), Craig School of Business
- M.B.A. - International Business, Craig School of Business
- Single Subject Teaching Credential - Business Education, California State University, Fresno
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