| Inigo Arroniz, PhD |
| Assistant Professor of Marketing |
 |
 Inigo Arroniz is an Assistant Professor of Marketing. He recently spent two years as a research fellow at the Center for Research in Technology and Innovation at the Kellogg School of Management.
Inigo's research has been published in leading business journals such as Sloan Management Review and the International Journal of Research in Marketing. His research has also been featured in Businessweek. His areas of interest are innovation measurement and management, relationship management, information extraction from qualitative data, econometrics and structural equation modeling.
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| Contact Information |
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| E-mail: |
inigo.arroniz@uc.edu |
Phone: |
(513) 556-7071 |
| Office/Address: |
428 Carl H. Lindner Hall
PO Box
Cincinnati, Ohio 45221- |
Fax: |
(513) 556-4891 |
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| Areas of Expertise |
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| General Expertise: |
Marketing |
| Specific Expertise: |
Market Research, Strategic Management, Technology & Innovation Management, Technology Adoption and Adaptation |
| Research Interests: |
innovation measurement and management, relationship management, information extraction from qualitative data, econometrics and structural equation modeling. |
| Teaching Interests: |
Marketing Strategy, New product Management, Marketing models, and Market Research. |
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| Publications |
- “The Innovation Radar. A 360-Degree View of Business Innovation” (2006) Sloan Management Review, Vol. 47, No. 3, pp. 75-81, With Mohanbir Sawhney and Robert C. Wolcott.
- “Empirical Generalizations From Brand Extension Research: How Sure Are We?” (2006) International Journal of Research in Marketing (Forthcoming). With Raj Echambadi, Werner Reinartz, and Junsoo Lee.
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| Affiliations |
- American Marketing Association
- American Statistical Association
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| Honors & Achievements |
- AMA Sheth Foundation Doctoral Consortium Fellow
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| Education |
- Post Doctoral Northwestern University (Kellogg School of Business)
- PhD University of Central Florida
- B.A. Universidad de Navarra
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