| Douglas R. Ewing |
| PhD Student |
 |
Douglas R. Ewing is a second year PhD student in the department of marketing. His research interests include implicit attitudes, classical conditioning, and the role of "authenticity" in the consumption process. Prior to joining the PhD program, he was a corporate and foundation relations coordinator at the OhioHealth Foundation in Columbus, Ohio. |
| Contact Information |
|
| E-mail: |
ewingdr@email.uc.edu |
Phone: |
(513) 556-7108 |
| Office/Address: |
425 Carl H. Lindner Hall
PO Box 210145
Cincinnati, Ohio 45221-0145 |
Fax: |
(513) 556-0979 |
| |
| |
| Publications |
- Ewing, Douglas R., Chris T. Allen, and Frank R. Kardes (2007), "Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates," Forthcoming in Advances in Consumer Research.
- Ewing, Douglas R. and Randall L. Ewing (2006), “Exploring the Authenticity of Consumption Objects and Potential Influences on Appraisal of Another's Identity.” Proceedings of 2006 Conference of Atlantic Marketing Association, Vol. 22, pp. 113-120, ed. Jerry W. Wilson, Charleston, SC.
- Ewing, Douglas R., Robert E. Kleine III, and Randall L. Ewing (2005), “Authenticity as a Branding Strategy: Moving Towards Brand Communion,” in Proceedings of 2005 Conference of Atlantic Marketing Association, Vol. 21, pp. 371-378, ed. Jerry W. Wilson, Salem, MA.
|
| Affiliations |
- Association for Consumer Research
- American Marketing Association
- Society for Consumer Psychology
|
| Education |
- BSBA - Ohio Northern University
|
|
