| Looking for Signs: It's Not What You Say, But Where You Say It That Counts Source: University of Cincinnati UC business professor finds lack of understanding and research when it comes to one of the basic means of marketing communication widely used since antiquity. He'll present his findings at first-ever conference jointly held by both industry and academia, Oct. 13–15. • Read the full story Contact: James Kellaris, PhD • Printer-Friendly Version • E-mail this information to a friend |
