| Chris T. Allen, PhD | |||
| Arthur Beerman Professor of Marketing | |||
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| Contact Information | |||
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| allenct@uc.edu | |||
| 423 Carl H. Lindner Hall PO Box 210145 Cincinnati, Ohio 45221-0145 |
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| Areas of Expertise | |||
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| Marketing | |||
| Advertising, Consumer Behavior | |||
| Influence of affect and emotion in decision making and persuasion; Integrated marketing communications;Organizational impediments to marketing effectiveness; Managing creativity and innovation | |||
| Marketing Strategy and Planning Branding and Brand Building Integrated Marketing Communication |
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| Publications | |||
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| Education | |||
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Chris Allen is the Arthur Beerman Professor of Marketing. He earned his PhD from Ohio State University. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst.. His research has examined the influence of affect and emotion in decision making and persuasion, and diverse questions about effective mass communication. It has appeared in outlets such as Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journalism Quarterly, and Journal of Advertising. His current research interests also include impediments to implementation of customer focus, and managing creativity and innovation. He is a member of the editorial review boards of Journal of Marketing, Journal of Consumer Research, and Journal of Advertising.