MS-Marketing Course Scheduling

The MS-Marketing program has been designed for completion on either a full-time or part-time schedule, with a variety of flexible options existing within this customized program.

• Full-time students with an undergraduate business degree may complete the program in three consecutive quarters, beginning with the Autumn quarter and continuing with the Winter and Spring quarters.
  • Full-time students lacking a business degree will need to complete the MS basic business knowledge (BBK) requirements during their program. These students will likely require an extra quarter, completing the program at the end of the Summer quarter or participating in an internship during the summer and completing the program in the Fall.
• Part-time students with an undergraduate business degree have the option of taking two courses per quarter (Autumn, Winter, Spring) and finish in as few as six quarters. Summer coursework is not necessary during this program; part-time students will still be required to take the capstone/field-study course during the Winter and Spring quarters in their final year.
  • Part-time students lacking an undergraduate business degree will need to complete the basic business knowledge (BBK) requirement.

Summer Quarter 2009 (optional)
22MKTG722 B2B Marketing	4 credits
22MKTG782 Retailing	4 credits

 

Autum Quarter 2009
22MKTG710 Marketing Planning*	4 credits
22MKTG712 Marketing Research*	4 credits
22MKTG720 Product Management	4 credits
22MKTG782 Qualitative Research	2 credits
22MKTG728 Marketing Ethics	2 credits
22MKTG726 Applied Social Influence	2 credits
22MKTG795 Product Design Studio	4 credits

 

Winter Quarter 2010	4 credits
22MKTG715 Purchasing Behavior*	4 credits
22MKTG735 Marketing Strategy*	4 credits
22MKTG791 Capstone*	4 credits
22MKTG731 International Marketing	4 credits
Design Strategy (Industrial Design)	4 credits
22MKTG795 Product Design Studio	4 credits
Spring Break:            International Program (travel)	4 credits

 

Spring Quarter 2010	4 credits
22MKTG792 Capstone*	4 credits
22MKTG723 Pricing	4 credits
22MKTG782 Marketing Innovation	4 credits
22MKTG841 Advertising Essentials	2 credits
22MKTG842 Branding	2 credits
22MKTG843 Direct Marketing	2 credits
22MKTG795 Product Design Studio	4 credits

 

*Required course for MS-Marketing Program

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