| BJ Zirger, PhD, MBA |
| Associate Professor of Strategic Management |
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 B.J. Zirger is currently on sabbatical. Professor Zirger is an Associate Professor of Strategic Management. She teaches undergraduate, MBA and doctoral courses in business and corporate strategy and technology management.
Immediately prior to her sabbatical, she was the interim Director of the Center for the Enhancement of Teaching and Learning (CET&L) at UC. This center supports faculty and graduate students in their teaching mission and focuses on enhancing student learning. Prior to her selection for this position, she had been on the Advisory Board for the Center.
From 2000-2006, Dr. Zirger was the program manager for a $1.5M grant that focused on using technology to enhance business education. With this grant, she fostered the development and implemention of state-of-the-art videoconferencing, videostreaming and web-enhanced course capabilities. These new facilities and competencies led to curricular innovations and new MBA and BBA programs.
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| Contact Information |
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| E-mail: |
bj.zirger@uc.edu |
Phone: |
(513) 556-7148 |
| Office/Address: |
514 Carl H. Lindner Hall
PO Box 210165
Cincinnati, Ohio 45221-0165 |
Fax: |
(513) 556-4891 |
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| Areas of Expertise |
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| General Expertise: |
Management |
| Specific Expertise: |
Entrepreneurship/Venture Creation, Strategic Management, Technology & Innovation Management |
| Research Interests: |
Strategic planning and implementation, Competitive analysis, Corporate Strategy, Technology management and New product development |
| Teaching Interests: |
Strategic planning and implementation, Competitive analysis, Corporate Strategy, Technology management and New product development
Collaborative learning programs such as Biomedical engineering capstone and the Solar Decathlon (2006-2007). |
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| Publications |
- Published in Management Science, Research Policy, IEEE Transactions on Engineering Management, Industrial Marketing Management, Technology Analysis and Strategic Management, Journal of Engineering and Technology Management and American Business Review.
- Vitae
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| Affiliations |
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| Honors & Achievements |
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| Education |
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